M. Roberts Media brings together leading South and East Texas media companies

New company increases efficiency across diverse set of operations

LONGVIEW and VICTORIA, TEXAS, June 10, 2017 – M. Roberts Media announced new and expanded roles Saturday for the publishers of the Victoria Advocate and Longview News-Journal and creation of a new position to oversee its growing publishing business.

Stephen N. McHaney, president of the family-owned company and publisher in Longview, and Dan Easton, publisher in Victoria, announced they have been elected to the board of directors and are taking on broader roles.

Beginning this week, day-to-day operations of the publishing companies will be overseen by Dick Franks in the newly created position of chief executive officer.

“This is a new chapter in our long company history,” McHaney said, “one that I believe positions us well to continue to grow and evolve.”

McHaney and Easton will retain their respective publisher titles and their involvement in the editorial voices of the Longview and Victoria newspapers.

McHaney, who will continue as president of M. Roberts Media Finance and Services, will focus on mergers, acquisitions and finance.

Easton’s focus, meanwhile, will be on the digital services and agency side of the business as president of Advocate Digital Media, which is being spun off as an independent operating division.

Franks, who began this week with M. Roberts Media, has a long history in the media industry and has been instrumental in the growth of multiple organizations. As CEO of M. Roberts Media Publishing, he will oversee the print and digital publishing and events operations in Victoria, Longview, Marshall and Carthage. He will also oversee the commercial printing division, TCM Printing.

“With the help, ideas, the involvement and support of the family and board, we will strive to ensure the growth and success of these important properties in these challenging times,” Franks said. “We will continue the important mission; we have to provide interesting, important, credible and accountable products to our readers, our advertising partners and the greater communities we serve.”

Franks most recently was president and CEO of Open Sky Media, a magazine published in Austin. Previously, he was CEO of American Community Newspapers and has been with other newspaper companies across the country, including Dispatch Printing Co. in Ohio, the Eagle Tribune Cos. in Massachusetts and Westward Communications in Houston.


     LONGVIEW and VICTORIA, TEXAS, SEPT. 28, 2015 – The families that own the leading community daily newspapers in South and East Texas have formed a new company to operate a broad range of media businesses under a single umbrella.

     M. Roberts Media combines the South Texas companies formerly known as Victoria Advocate Publishing Company and the East Texas companies formerly known as Texas Community Media.

     “Bringing our South Texas and East Texas operations under the same umbrellas will be seamless for our customers,” said Stephen N. McHaney, president of the new family owned company and publisher of the Longview News-Journal. “The move is aimed primarily at increasing efficiency behind the scenes.”

     M. Roberts Media traces its roots to Morris Roberts, who was among a group of Victoria businessmen that acquired the Victoria Advocate in 1942. In 1961, Roberts purchased all stock and became sole owner of the Advocate. He shared ownership with his son, John M. Roberts, who is chairman of the board, and daughter, Catherine R. McHaney, who is secretary-treasurer.

     The third generation of family leadership is embodied in Stephen N. McHaney, Roberts’ grandson, and Dan Easton, who is married to Roberts’ granddaughter and is publisher of the Victoria Advocate.

     Though its roots are in newspapers, M. Roberts Media is a multimedia and marketing solutions company delivering a variety of solutions for consumers and advertisers across print, digital and face-to-face platforms. 

  For more information, please contact Stephen McHaney at (903) 237-7700.