LONGVIEW – The Tyler Morning Telegraph is being acquired by M. Roberts Media, the parent company of the Victoria Advocate.

M. Roberts Media also owns the daily newspapers the Longview News-Journal and the Marshall News Messenger and the twice-weekly Panola Watchman in Carthage. These newspapers form an East Texas media company with unparalleled reach across the region, M. Roberts Media officials said in announcing the deal Wednesday.

Terms of the deal, which is expected to close Friday, were not disclosed.

Stephen N. McHaney, president of M. Roberts Media and publisher of the News-Journal, said the arrangement cements the Tyler and Longview newspapers’ place as the dominant media players in the region while opening new avenues for them to better serve East Texas through print, digital and face-to-face media.

“The Tyler Morning Telegraph has been owned by an East Texas family for five generations, and it’s a great pleasure to be able to continue that tradition through this merger,” McHaney said. “Together, we will better serve our readers with enhanced local and regional news coverage and our advertising and business partners with marketing and advertising vehicles with unparalleled reach across East Texas. This is a good day for our region.”

Nelson Clyde III, president and publisher of T.B. Butler Publishing Co., which owns the Tyler Morning Telegraph, said that the two family-owned companies were a great fit and that readers, advertisers and employees of his newspaper would be well-served under M. Roberts Media.

“My family and Stephen’s have a long history of cooperation and respect for each other, and I’m pleased to be handing off this great newspaper to a family that’s in the business for the right reasons,” Clyde said. “Those reasons are to advocate for our communities and serve our advertising partners while building a stronger business for our employees and their families.”

The newspapers have ties stretching back decades. Those include a connection to Texas Gov. James S. Hogg, who worked for the Tyler Democrat and founded the Longview News before entering politics. Hogg later employed T.B. Butler in his Tyler law offices.

Butler acquired the Tyler newspaper in 1910 and the company that publishes it is named for him. Another historical connection is through Carl L. Estes, who long owned and published the Longview newspapers that combined to become the News-Journal.

Estes was editor of the Tyler paper until 1934, when he acquired the newspapers in Longview.

Chris Cobler, Victoria Advocate editor and publisher, said the news is exciting for the Crossroads, too. The larger parent company will strengthen the 172-year-old Advocate, he said.

For example, Butler Creative Group, the Morning Telegraph’s digital marketing and website design business, is part of the acquisition and will fit well with Advocate Digital Services.

“This demonstrates, yet again, our family owners’ commitment to their communities,” Cobler said. “We can’t wait to see what the future will bring.”

View the story on our news site by clicking here: VictoriaAdvocate.com