Who We Are
M. Roberts Media is a diversified media and marketing solutions company that delivers unique experiences for consumers and advertisers across all platforms. Beyond the daily Victoria Advocate, Longview News-Journal and Tyler Morning Telegraph newspapers and their associated digital brands, M. Roberts Media also includes the Panola Watchman, a bi-weekly newspaper and associated website in Carthage, Texas; the Marshall News Messenger, a daily newspaper and associated websites in Marshall, Texas; the Kilgore News Herald, a weekly newspaper and associated websites in Kilgore, Texas; Advocate Digital Services, a full-service marketing business with operations in Victoria, News-Journal Digital Services, a full-service marketing business with operations in Longview, Butler Creative Group, a full-service marketing business with operations in Tyler; commercial printing and distribution services; events production and marketing; and other products serving South and East Texas.
M. Roberts Media is a family-owned company that traces its roots back to Morris Roberts’ role in a conglomerate that acquired the Victoria Advocate in 1942. In 1961, Roberts purchased all stock and became sole owner of the Advocate. He shared ownership with his son, John M. Roberts, who serves as Chairman of the Board, and daughter Catherine R. McHaney, who is Secretary-Treasurer. The third generation of family leadership is embodied in Roberts’ grandson, Stephen McHaney, who is publisher of the Longview News-Journal as well as President of M. Roberts Media, and Dan Easton, who is married to his granddaughter, and is publisher of the Advocate.
1942 Morris Roberts is part of a conglomerate that purchases the Victoria Advocate
1961 Morris Roberts purchases all stock and becomes sole owner of the Victoria Advocate
2012 (June) The Victoria Advocate Publishing Company forms Texas Community Media, LLC to acquire the Longview News-Journal, The Marshall News Messenger, The Panola Watchman plus weeklies including the Atlanta Citizens Journal, The Big Sandy & Hawkins Journal, Bowie County Citizens Tribune, Cass County Sun, The Daingerfield Bee, The Glade Mirror, The Grand Saline Sun, Lindale News & Times, Mineola Monitor, The Pittsbugh Gazette and Wood County Democrat
2012 (November) Texas Community Media sells Atlanta Citizens Journal, The Big Sandy & Hawkins Journal, Bowie County Citizens Tribune, Cass County Sun, The Daingerfield Bee, The Glade Mirror, The Grand Saline Sun, Lindale News & Times, Mineola Monitor, The Pittsburgh Gazette and Wood County Democrat
2015 M. Roberts Media is formed to encompass both Victoria Advocate Publishing Company and Texas Community Media
2018 (November) M. Roberts Media acquires the Tyler Morning Telegraph and Butler Creative Group creating one of the largest media and marketing companies in East Texas
2018 (December) M. Roberts Media acquires the Kilgore News Herald in Kilgore, TX
President – M. Roberts Media
Publisher – Longview News-Journal
Stephen McHaney has more than 20 years of experience in the media industry. His experience includes stints as Director of New Media and Vice President/CFO of the Victoria Advocate. He most recently served as Co-Publisher of the Victoria Advocate prior to relocating to East Texas to take the helm as Publisher at the Longview News-Journal in 2012. Stephen earned a B.A. from the University of Texas at Austin in 1995 and a Master of Business Administration degree from Texas Christian University in 2004. Stephen and his wife, Amy, reside in Longview with their four children.
Chief Revenue Officer – M. Roberts Media Publishing
Justin Wilcox has over 25 years of experience in the newspaper industry. Prior to joining M. Roberts Media he was the President of Northeast Tennessee Media Group in Johnson City, TN for 7 years. He spent 3 years with Media Newsgroup in the Bay Area as Publisher of the Daily News and Silicon Valley Community Newspapers. And spent 3 years in San Antonio, TX as the VP of sales for Prime Time Newspapers a division of Hearst. He is a native of Michigan where he grew up in the newspaper business working alongside his family. Justin is excited to return to Texas with his wife Lisa and daughter Olivia and call East Texas his permanent home.
Chief Financial Officer – M. Roberts Media
Denise Lytle joined the company in January 2014 as Chief Financial Officer. At M. Roberts Media, Lytle oversees the financial and accounting functions of the Longview News-Journal, Marshall News Messenger, Panola Watchman and the Victoria Advocate. Prior to joining M. Roberts Media, she worked for American Consolidated Media as Senior Vice President and Chief Financial Officer. Lytle has a Bachelor’s degree in Business Administration from Texas A&M University at College Station and is a Certified Public Accountant.
Journalism at its Finest
We believe in delivering hyper-local content to our community newspaper audiences, and we believe in delivering it at the highest possible caliber. From the Local Media Association’s 2014 Newspaper of the Year award bestowed upon the Victoria Advocate to the Texas Associated Press Managing Editor’s First Place Award of Editorial Writing awarded to the Longview News-Journal’s Richard Brack, we deliver content that is invaluable to the communities we serve.
M. Roberts Media is committed to premium content to maximize our reach in the communities we serve. We offer a wide variety of niche publications to target a diverse mix of audiences.
Our digital services group offers a comprehensive suite of digital solutions for marketers ranging form targeted display ads on premium sites to video advertising on third party sites like Youtube and Hulu to social media contesting.
Commercial Print Services
TCM Printing is a commercial print operation capable of printing news publications, magazine products, brochures, Inserts and catalogs. TCM Printing has a 16 unit newspaper press capable of printing 32 pages in one pass with running speeds of up to 35,000 copies an hour. A second press is an eight unit perfecting press that can print color on both sides in one pass. This press uses UV inks and is able to run enamel/coated paper stocks. TCM printing also has a bindery to produce a high-quality finished product.